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Amazon is moving into blockchain with a new partnership

Jun 24, 2020 | Blockchain Technology, Digitalization Trends

  • The tech giant’s cloud computing arm  is partnering with a start-up called Kaleido to make it easier for  customers to put their services on blockchain.
  • “Introducing  Kaleido to AWS customers is going to help customers move faster and not  worry about managing blockchain themselves,” Amazon Web Services says.
  • Founder of Ethereum blockchain Joseph Lubin calls it is a “heavy duty” move by the tech giant to get into blockchain.

“Introducing Kaleido to AWS customers is going to help customers move faster and not worry about  managing blockchain themselves,” Amazon Web Services said in a  statement. It is the first Blockchain SaaS solution available on the AWS  Marketplace and will help them rapidly advance their blockchain  projects.”

Amazon Web Services is a  subsidiary of Amazon that offers a paid subscription for cloud computing  platforms to individuals, companies and governments. AWS is using a  partner-led strategy instead of building from the ground up.

“They’ve been looking for  partners to help get blockchain into their customers’ hands,” Cerveny  told CNBC. “They’re putting it in the marketplace will accelerate what  their customers are going to do with it.”

The founder of the  Ethereum blockchain platform, which is what Kaleido and AWS will be  using, said this is the biggest move yet by the tech giant to get into  blockchain.

“This is a heavy duty, full stack way of getting the company into blockchain solutions,” said Joseph Lubin, founder of Ethereum.

Blockchain can help Amazon in other arms of the ever-expanding  business he said, using supply chain as one example. Lubin said  Consensys, which oversees more than 50 blockchain projects, has seen a  major increase in interest around the technology.

“Three years ago we were  getting calls from companies trying to spell blockchain and trying to  order one in a color because their boss told them they should get a  blockchain,” Lubin said. “At this point there are tens of thousands of  companies around the world that have real sophistication around this.”

Amazon joins other tech giants including Microsoft and Facebook exploring use cases for blockchain. 

Facebook  announced last week it is going through a reorganization that will  include a new blockchain effort and aims to address privacy concerns.  The experimental blockchain group will be led by David Marcus, the executive most recently in charge of Facebook’s Messenger group. 

IBM, Accenture, Deloitte, JP Morgan, and HSBC are among the other corporate names working on blockchain initiatives. 

 

 

 

Original Article by CNBC / Kate Rooney /  Published: 05/15/2018

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